Privacy Policy

Last Updated:

This Privacy Policy describes how Mandalay Enterprise LLC ("we", "us", or "our") collects, uses, and shares information in connection with your use of our Amazon Advertising automation tools and services (the "Service").

We connect to the Amazon Advertising API to help manage and optimize advertising campaigns. By using our Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect the following types of information directly from Amazon via the Amazon Ads API:

  • Account Information: Profile IDs and account identifiers necessary to link your Amazon Advertising account.
  • Performance Data: Campaign metrics such as impressions, clicks, spend, sales (ACOS/ROAS), and keyword performance.
  • Configuration Data: Campaign structure, ad groups, bids, and keywords.

2. How We Use Your Information

The information we collect is used solely for the following purposes:

  • Automation: To programmatically adjust bids, budgets, and campaign statuses based on your defined rules.
  • Reporting: To generate internal reports regarding advertising performance.
  • Optimization: To identify underperforming keywords and opportunities for scale.

3. Data Sharing and Disclosure

We respect your data privacy. We do not sell, trade, or rent your personal or advertising data to third parties.

Data is only shared with:

  • Amazon: As required to execute API commands (e.g., sending bid updates back to Amazon).
  • Service Providers: Cloud hosting providers (such as AWS) used strictly for hosting our application infrastructure.

4. Data Retention

We retain advertising data only for as long as is necessary to perform the automation tasks and generate historical reports. You may request deletion of your data at any time by contacting us.

5. Security

We implement appropriate technical and organizational measures to protect the data obtained via the Amazon Ads API against unauthorized access, alteration, or destruction. Access tokens and refresh tokens are stored securely and encrypted where possible.

6. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Mandalay Enterprise LLC
Email: Privacy Policy Inquiry